Dharohar Arts
Privacy Policy
1. Introduction
Dharohar Arts ("Dharohar Arts", "we", "us", "our") is a UK company headquartered in Leicester, England. We intend to celebrate and preserve India's traditional heritage art forms by partnering with artisan communities and organisations across India to bring authentic, ethically sourced framed wall art to customers in the United Kingdom and worldwide, and to host exhibitions celebrating this heritage.
This Privacy Policy explains how we collect, use, share and protect personal information when you visit our website [dharohararts.com] (the "Site"), buy our products, subscribe to our newsletter, register for an exhibition, or otherwise interact with us (together, the "Services"). It also explains your rights under the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and, where you are based in the EU/EEA, the EU General Data Protection Regulation (EU GDPR).
By using our site or our services, you automatically agree and acknowledge this Privacy Policy.
2. Who We Are: The Data Controller
The data controller responsible for your personal information is:
Dharohar Arts [Ltd]
Registered office: [full registered address], Leicester, United Kingdom
Company number: [Companies House registration number]
Contact email: [heritage@dharohararts.com]
If you have questions about this policy or how we handle your data, contact us using the details above or in Section 15 below.
3. Information We Collect
3.1 Information you give us directly
Contact details: name, email address, postal address, telephone number
Account details: username, encrypted password, order history, wish list items
Order and billing/shipping details, and confirmation that payment has been made (see Section 6, we do not store full card details)
Communications you send us: enquiries, exhibition RSVPs, requests for an artwork brochure, customer support messages
Newsletter and marketing preferences, if you choose to subscribe
Content you choose to submit, such as reviews or testimonials
3.2 Information collected automatically
When you use our Site, we automatically collect Usage Data through cookies and similar technologies, including device and browser information, IP address, pages viewed, and referral source. See Section 7 (Cookies) for detail.
3.3 Information from third parties
Our website/e-commerce hosting provider
Payment processors, who confirm a payment has been made (they hold your full card details, not us)
Shipping, logistics and customs partners who help deliver artwork to you internationally
Social media platforms, if you interact with our pages or use a social sign-in
Exhibition venues or event partners, if you register for an event through them
4. How and Why We Use Your Information
Under UK/EU GDPR, we must have a valid legal basis for each way we use your personal data. The table below sets out our main purposes and the basis we rely on.
Purpose | Examples | Legal basis |
Fulfilling your order | Processing payment, arranging shipping and customs paperwork, managing returns | Performance of a contract |
Managing your account | Creating and maintaining your account and order history | Performance of a contract |
Customer support | Responding to enquiries and complaints | Contract / legitimate interests |
Marketing communications | Newsletters, exhibition invitations, promotions | Consent (withdraw anytime) |
Improving our Site | Analytics, testing, understanding how visitors use the Site | Legitimate interests |
Security and fraud prevention | Detecting and preventing fraudulent orders | Legitimate interests / legal obligation |
Legal and tax compliance | Accounting, customs and tax records | Legal obligation |
Running exhibitions and events | Managing RSVPs, guest lists, follow-up | Consent / legitimate interests |
We only use your personal data for the purpose(s) it was collected for, unless we reasonably consider we need to use it for another, compatible reason, or you give consent for something new.
5. How We Share Your Information
We do not sell your personal information. We may share it with:
Our artisan and export partners in India (for example, KalaAnchal and the artisan clusters we work with through Tri-Impact Global and any other Strategic Partners necessary), only where necessary to fulfil an order, such as custom packing or export documentation, and only the minimum information needed (e.g. name and delivery address)
Payment processors, to process your payment securely
Shipping, courier and customs agents, to deliver your order internationally
IT, hosting, email and website service providers who support our Site
Professional advisers, such as accountants and lawyers, where necessary
Regulators or law enforcement, where required by law
A buyer or successor, in the event of a sale, merger or reorganisation of our business
Any third party who processes personal data on our behalf does so under a data processing agreement that requires them to protect your data and use it only as we instruct.
6. Payments
We use a third-party payment processor to handle payments. We do not store your full card number, CVV or other sensitive payment details on our own systems; these are processed directly and securely by our payment provider in line with PCI-DSS standards.
7. Cookies and Similar Technologies
Our Site uses cookies and similar technologies to:
Enable core site functionality, such as your shopping cart and sign-in
Remember your preferences
Understand how visitors use our Site (analytics)
Where you consent, show you relevant marketing
You can manage or withdraw cookie consent at any time via our cookie banner/settings or your browser controls. Blocking some cookies may affect how the Site works. See our [Cookie Policy] for a list of the specific cookies we use.
8. International Transfers
We are based in the UK, and some of our artisan, production and fulfilment partners are located in India. India has not been recognised by the UK or EU as providing an "adequate" level of data protection. Where personal data is transferred outside the UK/EEA, for example, to enable production, packing or export of your order, we put appropriate safeguards in place, such as the UK International Data Transfer Agreement (IDTA) or EU Standard Contractual Clauses (as applicable), so your data continues to be protected to UK/EU standards. Contact us for more detail on these safeguards.
9. Data Retention
We keep personal data only as long as necessary for the purpose it was collected, including to:
Maintain your account while it remains active
Fulfil orders and handle returns, warranty or dispute periods
Meet legal, tax and accounting obligations (generally 6 years for financial records under UK law)
Keep marketing preferences until you unsubscribe or ask us to delete your data
When data is no longer needed, we securely delete or anonymise it.
10. Your Rights
Under UK/EU GDPR, you have the right to:
Access the personal data we hold about you
Rectify inaccurate or incomplete data
Erasure of your data ("right to be forgotten") in certain circumstances
Restrict how we use your data
Object to processing based on legitimate interests, or to direct marketing
Data portability, receive your data in a portable format
Withdraw consent at any time, where we rely on consent
Not be subject to decisions based solely on automated processing that significantly affect you (we do not currently carry out this kind of automated decision-making)
To exercise any of these rights, contact us using the details in Section 15. We will respond within one month, as required by law. If you are unhappy with how we've handled your data, you can complain to the UK Information Commissioner's Office (ICO) at ico.org.uk, or to your local data protection authority if you are in the EU/EEA.
11. Children's Data
Our Services are not directed at children, and we do not knowingly collect personal data from anyone under 16. If you believe a child has provided us with personal data, please contact us so we can delete it.
12. Security
We use appropriate technical and organisational measures to protect personal data, including encryption in transit, restricted access, and secure hosting. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
13. Third-Party Links
Our Site may link to third-party websites, including our partner organisations. We are not responsible for the privacy practices of these third parties and encourage you to review their own privacy policies.
14. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or the law. We will post any changes on this page and update the "Last updated" date above. Please check back periodically.
15. Contact Us
If you have questions, requests or complaints about this Privacy Policy or how we handle your personal data, contact:
Dharohar Arts
Email: [heritage@dharohararts.com]
Address: [registered address], Leicester, United Kingdom
You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO): ico.org.uk | 0303 123 1113.